Based in Cincinnati, Ohio
us.pg.com

Corporate Sales: $87 Billion
Beauty Sales: $16 Billion

Key Personnel:

Shailesh G. Jejurikar, Chairman of the Board, President & CEO; Freddy Bharucha, CEO of Beauty; Andre Schulten, Chief Financial Officer; Virginie Helias, Chief Sustainability Officer; Sue Kyung Lee, President of Skincare; Artur (Litar) Litarowicz, President of Personal Care & North America Beauty Operations; Philip J. Duncan, Chief Design Officer.

Major Products/Brands:

Art of Shaving, Aussie, Braun, Gillette, Farmacy Beauty, Head & Shoulders, Herbal Essences, Ivory, Mielle, Native, Olay, Old Spice, Ouai, Pantene, Safeguard, Secret, SK-II, Snowberry, Tula, Venus.

New Products:

Braun Nevo, Gemz, Native Sensitive Skin Collection, Olay Regenerist Cream, Pantene Abundant & Strong, Pantene Sunkiss Glow, Secret Whole Body Deodorant.

Comments:

P&G’s FY sales reached $87 billion—a 3% increase compared to the previous year. Annual net sales for the beauty division hit $16 billion, growing faster than the broader company.

In July of 2025, Jon Moeller announced his transition from CEO to Executive Chairman of the Board beginning January 1, 2026. Shailesh Jejurikar, a 36-year P&G veteran was elected as the new President and Chief Executive Officer.

In reporting 2026 FY results, Jejurikar said, “Fiscal 2026 was a year of foundation building while continuing to grow sales and profit and return high levels of cash to shareowners despite a very challenging geopolitical and economic environment.”

Growth was broad-based across categories and regions. Nine of 10 product categories grew organic sales for the year. Personal Health Care grew mid-single digits. Hair Care, Grooming, Oral Care, and Skin & Personal Care were up low single digits.

Beauty segment organic sales increased 4% year over year. Hair Care organic sales increased mid-single digits driven by volume growth in Asia Pacific and Europe, innovation-driven pricing in Latin America and Asia Pacific and favorable geographic mix. Personal Care organic sales increased mid-single digits driven by volume growth across all regions and higher pricing, primarily in North America, partially offset by unfavorable geographic mix. Skin Care organic sales were flat, but led by growth of the SK-II brand, even with its decline in China.

Packaging & Sustainability:

P&G says it has remained focused on packaging that attracts consumers, conveys brand equity, and helps consumers select the best product for their needs. Native reinvented the spray deodorant experience for consumers with nitrogen-powered sprays that deliver “a superior application experience” without hydrocarbon propellants. This ozone-friendly natural propellant was expanded across Native, Old Spice and Secret with the 2024 launch of whole-body deodorants. P&G’s North America deodorant business grew organic sales by high single digits in 2025, contributing to high single-digit category growth.

Environmental Sustainability is important as P&G looks to “delight” consumers while making strides toward this goal. In the spirit of continual progress, P&G takes a three-point strategy towards sustainability. First, how to reduce impact from its operations; second, how to enable consumers to reduce their footprint; and third, how to create and scale cross-industry solutions to help reduce environmental impact. P&G is investing in advanced supply planning technologies to better anticipate consumer demand and adjust production and inventory levels, helping minimize out-of-stocks, overproduction, and waste.

Looking Ahead:

P&G expects fiscal year 2027 all-in sales growth in the range of one to three percent versus the prior year. Fourth quarter net sales reached $21.2 billion (up 2% versus the same period last year). Jejurikar said, “In fiscal 2027, we expect to deliver progress …despite continued volatility. We believe the best path to sustainable, balanced growth is to double down on our strategy and put the consumer first in everything we do. Stronger, integrated execution to delight consumers with superior products at a superior value. We are confident in our plans to accelerate growth from semester-to-semester, and our investments will be funded with a strong productivity program. We are building momentum with consumers, and we are excited about the long-term opportunities ahead.”

P&G says it sees new opportunities to meet the needs among currently unserved and underserved consumers, expand into new segments, and grow markets to best-in-class levels. To meet evolving opportunities and challenges, P&G is focusing on strengthening each component of its integrated strategy, which has enabled strong results, to capture the opportunities it creates. P&G is using an integrated strategy that drives brand choice; superiority across product, package, brand communication, retail execution, and value; productivity; and constructive disruption. This strategy is also adaptable, adjusting to the needs of customers and retailers. Finally, P&G is making changes to ensure an even more agile, empowered, and accountable organizational design — making roles broader, teams smaller, work more fulfilling and more efficient, and leveraging digitization and automation.

Cincinnati, OH
https://us.pg.com

Corporate Sales: $84 billion
Beauty Sales: $15 billion

Key Personnel:

Shailesh Jejurikar, CEO; Andre Schulten, CFO; Gary Goombe, CEO, Grooming; R. Alexandra Keith, CEO, Beauty and Executive Sponsor, Corporate Sustainability; Victor Aguilar, Chief Research, Development and Innovation Officer; Marc Pritchard, Chief Brand Officer.

Major Products/Brands:

Gillette, Head & Shoulders, Herbal Essences, Ivory, King C, Maybelline, Native, Old Spice, Pantene, Safeguard, Secret, SK-II, Snowberry, Venus.

New Products: Olay Super Serum bodywash, Native Limited-Edition Collections with Jarritos and Dunkin’, Native Birthday Cake, Secret Strawberry Fizz.

Comments:

Procter & Gamble’s 2024 total net sales increased 2% to $84 billion versus the prior year. Beauty net sales were flat, rising just 1% to $15.2 billion. The results were attributed to a 4% increase in beauty product pricing that was offset by unfavorable exchange rates and an unfavorable product mix. Unit volume remained unchanged, though the global market share of P&G’s beauty segment increased 0.1 points.

The company’s hair care net sales increased mid-single digits. Higher pricing (driven by Latin America, Europe and North America), a net benefit from acquisitions and divestitures and favorable brand mix (due to growth of the premium Native brand) were partially offset by negative impacts of unfavorable foreign exchange. Global market share of P&G’s hair care category decreased 0.2 points.

Skincare and personal care net sales decreased by low single digits, impacted by the decline of the super-premium SK-II brand, which has higher than category-average selling prices, and unfavorable foreign exchange were partially offset by the positive impacts of higher pricing (across all regions) and an increase in unit volume. The unit volume increase was driven by growth in North America and Europe.

2024-2025 Highlights:

Like other global companies bracing for geopolitical uncertainty, Procter & Gamble is tightening its belt—and raising prices—to weather potential volatility.

In 2024, P&G exited the Argentina market, divested its Vidal Sassoon hair care brand in China to Henkel, and parted ways with a few other local brands in Latin America and Europe.

Following what it called a two-year plan, in April, the company said it would raise prices on some of its products to mitigate the fluidity of proposed tariffs and potential consumer uncertainties.

At a June Deutsche Bank Consumer Conference, P&G said the majority of its 2024 corporate sales came from outside of the U.S. and estimated that the then-current tariff rates would amount to about a $600 million before-tax dent in its fiscal year 2026 performance, based on current tariff rates.

According to Reuters, the company projected its fiscal 2025 sales would rise 2%—its worst performance in at least seven years—and excluding the core markets of the U.S., China, Japan, Canada, and Western Europe, sales are expected to grow just 1%.

Looking Ahead:

When the calendar flips to 2026, P&G will start the year under new leadership. On January 1, current CEO Jon Moeller will retire and will be replaced by current COO Shailesh Jejurikar.

There will also be changes to P&G’s Beauty division. Current Beauty CEO, R. Alex Keith, will retire in February 2026, and Freddy Bharucha (currently President, Global Personal Care) will succeed her.

As Beauty CEO, Bharucha will lead P&G’s global beauty portfolio, based in Geneva, Switzerland, where P&G’s European headquarters is located. He brings over 20 years of experience in the beauty industry, having led skincare and personal care businesses in China, as well as haircare marketing and operations in North America and Asia.

Along with this appointment, Artur “Litar” Litarowicz, current SVP of P&G Beauty Europe, has been named President of P&G Personal Care. In this new role, he will lead both the global and North America personal care businesses.

Sue Kyung Lee will continue to lead P&G’s global skincare business, including luxury brand SK-II.